by Sofia Torre
This essay aims to read the relationship between pornographic obscenity and political communication strategies by investigating the cases of Ilona Staller, elected among the ranks of the Radical Party in 1987, and Moana Pozzi, who joined the Party of Love in 1992. Secondly, the essay’s purpose is to analyze the contemporary anti-feminist activism of Valentina Nappi on social networks.The analysis, carried out through the methodological criteria of political communication and media studies, will move from a contextualization of the state of Italian feminism and its media and political landscape and will be located in an attempt to define the management and exploitation of the scandal, trying to determine how the promotion of a public figure, at the same time political and pornographic, spreads in the collective cultural and social imaginary. Belonging to the pornographic sphere as a liminal field of the public sphere offers the opportunity to use one’s political person to place oneself within the industry, exploiting the typical strategies of political communication.