In 1975, the Associazione Italiana per l’Educazione Demografica (AIED) sponsored the publication of three fotoromanzi as part of a larger campaign effort to educate Italians on the benefits of birth control and the low risks of the contraceptive pill. Against the idea that romances could only be apolitical and escapist tools, the stories of relationships narrated in the AIED fotoromanzi aimed at spreading behavioral models that were deemed appropriate by its sponsor’s policy of public health.