by Giovanna Cosenza, Jennifer Colombari, and Elisa Gasparri

The paper presents the first results of a systematic and in-depth survey on about 8000 advertisements appeared from February to December 2013, and attempts to identify and characterize the gender stereotypes which can be found in them. Having conducted one of the first semiotic investigations on such an extended corpus, the authors also draw some general conclusions on the possibility, for the contemporary semiotic discipline,